Structural Seminar - Nov 19th, 2024

Maria Ana Vitorino is an Associate Professor of Marketing at INSEAD. She is also the Shell Fellow in Business and the Environment. Prior to joining INSEAD, she was on the faculty of the Wharton School (University of Pennsylvania) and of the Carlson School of Management (University of Minnesota). 

Her research interests include firms’ pricing strategies, consumer choice models and using game-theoretic models to explain the strategic impact of firms’ decisions. She also does research at the intersection of marketing and finance. More specifically, she is interested in understanding how firm value is affected by marketing activities such as advertising. 

Maria Ana Vitorino's website

She will present a paper, joint with Hyesung Yoo and Song Yao, at the next Structural Seminar on the topic:

Hospital Competition and Quality: Evidence from the Entry of the High Speed Train in South Korea (read abstract, PDF 158.5 KB)

The next Structural Seminar will host Kwok Hao LEE (NUS) on December 3rd.