Artificial Intelligence in Elections: challenges and opportunities

What are the impacts of artificial intelligence on electoral processes worldwide? AI technologies, such as machine learning and natural language processing, are being increasingly utilized in election campaigns for voter outreach, targeted advertising, and data analysis. These tools enable political campaigns to engage with voters more effectively and tailor messages to specific demographics, potentially increasing voter turnout and engagement.

​However, there are also significant challenges posed by AI in elections. Among the main concerns are the potential for AI-driven misinformation and deepfakes, which could manipulate public opinion and disrupt the democratic process. Additionally, there are ethical implications of using AI for voter profiling and data privacy issues, emphasizing the need for regulatory frameworks to ensure transparency and fairness in AI applications within electoral contexts.

How can AI be used to strengthen electoral integrity and safeguard democratic processes? Join our expert panelists in this fifth webinar of the GPPN: Thinking Public Policy series, and hear their take on the impact and consequences of the use of AI in elections worldwide.

Speakers

• Andrea Römmele is Dean of Executive Education and Professor of Communication in Politics and Civil Society at the Hertie School. Her research interests are comparative political communications, political parties and public affairs. 
• Eduardo Araral is both an academic and a practitioner with over 30 years-experience in academia and government. He holds a PhD Degree in Public Policy from Indiana University-Bloomington. As an academic, he specializes in the study of institutions for collective action. 
• Camille François specializes in how organized actors use digital technologies to harm society and individuals. Her work to understand and mitigate digital harms spans from cyber conflict to online harassment. She has advised governments and parliamentary committees on both sides of the Atlantic—from investigating Russian interference in the 2016 U.S. presidential election on behalf of the U.S. Senate Select Intelligence Committee, to leading the French government’s recent inquiry into the economic opportunities and social challenges presented by the metaverse.

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