Gen Z Luxury Customers in China and Asia

Understanding the values, aspirations and behaviour of Gen Z especially in China and Asia is paramount for luxury brands today.

Jonathan Siboni, President of Luxurynsight, prominent expert on luxury markets in Asia and China, Sciences Po alumnus and lecturer in the master New Luxury & Art de Vivre (Sciences Po School of Management and Innovation), will explain how the Gen Z in Asia and China relate to luxury, how their aspirations differ from those of preceding generations and how to better understand regional and national specificites.