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New Luxury and French Art de Vivre
This programme is specially designed for individuals wishing to transition into the luxury sector as well as professionals in the industry seeking to update their skills, in order to reimagine the future of luxury.
France is renowned for its leading role in luxury, bridging tradition and innovation as well as adding creativity and perfection to the global stage. Located in the prestigious Saint-Germain-des-Près district in Paris’s 7th arrondissement, Sciences Po collaborates with and is intricately connected to major actors in the luxury industry.
Sciences Po Executive Education and The School of Management and Impact have crafted a comprehensive 6-day curriculum for industry professionals to immerse themselves in French luxury, a concentration of its celebrated “Masters in Marketing: New Luxury & Art de Vivre”, featuring renowned experts and speakers as well as enriching field visits.
Overview
ONLINE MASTERCLASS : Tomorrow’s Luxury: Transforming Markets and Redefining Perceptions
Join us to explore the current transformations and challenges of the luxury sector via an exclusive online masterclass.
The Masterclass will be led by two industry experts:
- Serge Carreira, Director of Emerging Brands Initiative at the Fédération de la Haute Couture et de la Mode
- Valérie-Anne Paglia, Senior Luxury Officer, Ipsos France
Practical information:
- Wednesday, February 26
- 10 am London / 11 am Paris / 2 pm Dubai / 8 pm Shanghai
- The link to the online event will be sent upon registration
Intended Participants
This certificate programme is intended for luxury industry specialists seeking to enhance their knowledge and to benchmark best practices against those of their peers, as well as professionals who wish to gain industry expertise as well as an extensive understanding of the specificities of the French luxury sector.
Objectives
- Understand the way luxury is deeply rooted in France’s history and cultural identity
- Acquire a personal perspective on the multiple definitions and expressions of luxury
- Foster a strategic reflection on the future of luxury that is consistent with the industry’s core values, market trends, and societal aspirations
- Craft strategic approaches in terms of customer experience and brand management
- Enhance their understanding of the luxury consumer segment through the perspectives of social sciences
- Grasp the main crucial challenges that the luxury sector is facing: changing customer aspirations and value, digital transformation
Programme
Understanding the emergence of luxury, how it connects to culture and lifestyle, and exploring what luxury means today through social sciences perspectives
Covering fundamental knowledge of this changing industry: its definition, scope, operation, codes, vocabulary, and professions
Offering frameworks to understanding social, cultural, and historical phenomena that will enable luxury brands to keep up with the times
Assessing and analysing historical and sociological perspectives from key scholars as well as concrete cases of contemporary luxury maisons
Studying the significant connection between art and luxury throughout history, and the evolving collaboration and power dynamics between them
Engage in immersive, artistic, and sensory experiences and partake in the French “art de vivre” for a full week:
- Learning Expedition in Reims: A one-day excursion from the heart of Paris to the champagne vineyards of Reims to tackle the main topics transforming the luxury industry (sustainability, innovation, experience) through the heart of the Champagne industry, with visits to various Maisons
- Dining and cocktail receptions with specialised talent management experts
- Recommended attractions, activities, and retail tours
Providing a comprehensive understanding of current and future trends and disruptions
- Explore key digital transformations through recent examples, including the use of artificial intelligence to highlight critical challenges facing professionals in marketing, digital media, and communication within the luxury sector
- Corporate social responsibility: Explore the critical environmental and social challenges luxury brands face today, examine actionable strategies to reduce environmental impact, enhance social responsibility, and craft sustainable brand approaches supported by real-world examples and initiatives. Focus on the growing significance of the second-hand market as both a pressing issue and a powerful driver of innovation for luxury brands and their consumers
Developing business strategies tailored to the unique expectations and standards of the luxury market
- Global economic insights: the impact of current global economic climate on the luxury sector, including emerging trends and future perspectives
- Luxury marketing specifics: creating desirability, brand positioning and value
- Customer behaviour: emergence of new customer segments, shifting values and expectations. Analyse the drivers behind luxury consumer behaviour, challenging stereotypes to uncover nuanced motivations
- Financial performance analysis: compare a company’s performance to its competitors, and understand how different business models and strategies affect financial outcomes
- Human Resources: Discuss with HR sector specialists to address workforce challenges and explore opportunities in the luxury industry
Teaching Staff
Flore Laurent
Sustainability Project Officer, Saint Laurent
Serge Carreira
Director of Emerging Brands Initiative, Fédération de la Haute Couture et de la Mode Affiliate Professor, Sciences Po
Eva Bellinghausen
Programme Director, Master Marketing & Master Marketing: New Luxury & Art de Vivre / Academic Director, Certificate in New Luxury & French Art de Vivre / Vice President, Luxury alumni club at Sciences Po
Martin Cubertafond
Strategy Consultant / Senior Lecturer, Sciences Po
Florent Bonaventure
Executive Director of The School of Management and Impact, Sciences Po
Valérie-Anne Paglia
Senior Luxury Officer, Ipsos France
Raphaëlle Le Baud
Fondatrice & CEO - Métiers Rares
Geraldine Vallejo
Sustainability Programme Director, Kering
Flore Laurent
Sustainability Project Officer, Saint Laurent
Serge Carreira
Director of Emerging Brands Initiative, Fédération de la Haute Couture et de la Mode Affiliate Professor, Sciences Po
Practical Information
- Duration: 6 consecutive days from Saturday to Friday (with free exploration time on Sunday)
- Format: In-person
- Campus: Paris (5 days) and Reims (1 day)
- Language : English
- Our courses can be adapted to accommodate various accessibility requirements. Please do not hesitate to contact us to discuss any necessary adjustments.
- Upon completion of this certificate programme, you become part of the extensive Sciences Po alumni community, with lifetime membership to the Sciences Po Alumni Association included in your tuition
Pedagogical Approach
Our learning model includes a wide range of teaching methods that offer a dynamic, hands-on learning environment: practical exercises, peer exchanges, case studies, learning expeditions, sensory journey, exclusive hospitality experiences, and interactive workshops led by industry experts. Designed to actively engage participants, the approach enables them to quickly translate their knowledge into actions in both fictional and real-world contexts.
This intensive programme unfolds over one week that includes one free day dedicated to exploring Paris’ rich cultural and luxury scene, including curated recommendations for a luxury retail tour. The format guarantees a full immersion in the history of French luxury as well as contemporary industry insights, which are crucial for mastering and effectively applying the concepts learnt throughout the week.
Partners
