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Change management and internal communication
In organisations and companies, effective communication is crucial for facilitating change. It serves as a vital tool for explaining the rationale behind changes and securing support and buy-in for new projects and initiatives. Understanding power dynamics and enhancing synergies are pivotal. Explore how to master best practices in internal communication to manage change.
This programme will be held in French. Find more information on this page: Short Programme Change management and internal communication
Overview
Programme
Clarifying the role and position of the communicator
- It is essential to establish the communicator's role and legitimacy within the company's operational structure. How can the theoretical principles of organisational sociology help us understand this positioning ?
Conducting a strategic analysis of organisations
- Building cooperation requires an understanding of the company’s stakeholders' motivations, operational leeway, and the nature of their interactions. How can we effectively analyse these elements to foster collaboration ?
Understanding power dynamics
- What are the various sources of power and the systems governing power relations? By comprehending these dynamics, you can identify your allies and collaborate effectively.
Analyzing organisations from a cultural perspective
- What does identity mean in the workplace? The group serves as a space for socialisation and collective identification, which requires management. It is essential to understand the nuances of corporate culture to effectively embed and communicate the appropriate messages.
Using communication as an asset
- Is communication a risk or an opportunity? It is actually indispensable for directing the direction of change.
Defining the right approaches to change
- By combining theoretical approach and case analysis, gain methods to reform, create synergies, and transfer skills.
Implementing change and building the change process
- What are the phases of change and its stages? Communication must be timely at each stage. Identifying resources and developing talents are crucial levers for action.
Deepening the role of communication in change
- The communicator's role extends beyond listening to employees; they must also make change comprehensible and anticipate potential crises. How should one proceed? Who are the key intermediaries? Explore ways to transform perceptions within the company.
