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Digital Transformation and New Business Models
Digital transformation is an opportunity to change the rules and reshape every enterprise and market. Designed to address the profound changes reshaping industries through digital innovation, this programme offers a comprehensive exploration of how digital transformation can redefine the competitive landscape. Participants will delve into the mechanics of new business rules and economic models, examine the nuances of selling in the digital age, and consider the implications of increased mobility. Through this programme, leaders and executives will gain the critical insights and tools necessary to effectively harness digital transformation.
This programme will be held in French.
Overview
Programme
- Exploring exponential technologies and their applications
- Identifying key players disrupting the market (e.g., GAFAM, BAT)
- Analysing digital user behaviour trends in France and internationally
- Forecasting significant digital trends over the next 5 to 10 years
Workshop: Examining digital transformation impacts through participant case studies
- Transitioning to omnichannel retail strategies
- Engaging with Social, Local, Mobile (SoLoMo) marketing and the mobile revolution
- Leveraging the social web for business growth
Workshop: Practical application of digital sales strategies in participant case studies
- Applying principles of neuroscience to digital business practices
- Developing innovation strategy through Design Thinking
- Digitising business models to enhance efficiency
Workshop: Utilising Design Thinking to solve real business challenges
- Implementing the Business Model Canvas with practical examples.
- Integrating Lean Startup principles for agile business development
- Executing Business Design from ideation to market launch
Workshop: Designing a new service or product using real cases of participants
