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Exploring AI for Communication and Marketing Professionals
As AI technologies advance at an unprecedented rate, they pose both challenges and opportunities, potentially redefining the core practices of Communication and Marketing professions. This course is tailored to unveil how the AI revolution could surpass the impact of the digital age, affecting skills, methodologies, and daily activities within these fields.
This programme will be held in French. Find more information on this page: Short Programme Exploring AI for Communication and Marketing Professionals
Overview
Programme
- An exponential technology
- A revolution in content production and consumption
- Implications for communication strategies and activities
- Necessary brand evolution and adaptation
- Skill and behaviorial challenges for communicators
- The three new roles communicators must assume
- Characteristics of conversational robots (chatbots)
- How conversational robots work
- Getting started and practicing with Bard, mastering prompts - Tips to follow and pitfalls to avoid
- Optimizing conversational robots in your daily life - Prompts and tools for working effectively with conversational robots
- Characteristics of image generative AIs
- How image generative AIs work
- Getting started and practicing with Midjourney, mastering prompts - Tips to follow and pitfalls to avoid
- Optimizing image generative AIs in your daily life
- Prompts and tools for working effectively with image generative AIs
- Intellectual property rights issues of content created with generative AIs
- Adoption of new technologies
- Effects on employment
- Consequences for internal company relationships - applications in education, healthcare, etc
- Developing personal connections with AI
- Risks of misinformation
- Potential competition between AI and humans
